Discover the story of the Group TF1's engagement into Data Exchange

To encourage the deployment of new data use cases internally and unlock premium data & services to its partners, the TF1 Group decided to establish a thorough Data Exchange strategy, in order to enhance its data services packages and bring the richest streaming offering tailored to the preferences of all audiences.

The TF1 Group, the leading European media company, relies on Dawex technology to create the "Hub TF1", aimed to improve internal data access and strengthen TF1's service capabilities with partners like media agencies and advertisers.

Read the full story on why the Group TF1 Chief Data and Adtech Officer, François-Xavier Pierrel, engaged into Data Exchange and how the Hub TF1 is central to TF1's digital acceleration strategy.